A NEW ERA OF DESIGN.

After two years in development, this next chapter signals a redefinition of Bugatti Eyewear. Under a new aesthetic direction, this collection reflects a decisive step forward in the brand’s creative evolution. With an international team of elite eyewear designers who reshaped the visual identity, Bugatti Eyewear has ushered in a portfolio of frames that merges high-tech precision with radical artistry.

NEW COLLECTION

A fitting tribute to the unrivaled savoir-faire of the City of Light, the new collection illuminates the path to ‘A New Era of Design’. The brand’s portfolio has been reshaped with a bold new visual identity that fuses meticulous technical mastery with timeless elegance. Inspired by the exceptional beauty and allure of the Tourbillon hypercar, the collection embodies the artistry, innovation,
and luxury that define Bugatti.


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LIMITED EDITION.

The Limited-Edition Tourbillon Sunglass – a jaw dropping 3D-printed titanium frame inspired by the aerodynamic rear design of the Tourbillon hypercar. In line with Ettore Bugatti’s famous words – “Nothing is too beautiful” – the frame is not only engineered for supreme strength and flexibility but is also sculpturally striking. In line with the Tourbillon vehicle’s extremely limited production, only 100 pieces will be produced and distributed globally, each delivered in a custom carbon fiber collector’s box with a 3D-printed polyamide case, modeled after the vehicle’s 3D-printed suspension.

TOURBILLON LIMITED EDITION

ONE OF A KIND.

The Precious Collection— an exclusive new offering dedicated to bespoke design for the true collector. In alignment with Bugatti’s Programme Solitaire, each frame is hand-set by Antwerp’s master artisans with certified
VVS1 diamonds and precious gemstones, complemented by custom tinted and hand-faceted lenses, unique engravings, and precious metal finishes.

PRECIOUS COLLECTION

“With the launch of the Tourbillon, Bugatti has entered a new chapter of reinvention. We saw this moment as the ideal time to evolve the eyewear collection in parallel– intelligently and with reverence for Ettore Bugatti’s enduring values.”

– SASCHA KOETTIG, OBI FOUNDER & CEO